The success of the food industry in the market necessarily involves connecting with the needs and consumer preferences. Understand what feelings, emotions and motivations move to consumers when they select or consume a product is an essential information for companies that want to be competitive.
Sigma Biotech offers the possibility of carrying out various studies that guarantee the objectivity of the results, adding value to their products when in the final selling points:
– Acceptability studies (acceptability and preference test). Measuring the degree of acceptance of the product by the consumer in order to know whether there are significant differences between the product produced by our client over the competition, which will reveal the strengths / weaknesses from the point of view of consumer preference over another reference that exists in the market and purchase intent. In short, an assessment of the overall acceptability of the product.
–Descriptive test. Study of the suitability of a product by identifying the sensory characteristics, detecting changes in these characteristics by modification of ingredients, production process, nutritional improvements and / or any other factor that may affect the food.